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Reasons to try Website Translation

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The digital age is here to stay. It’s hard to imagine everyday life without the Internet to facilitate a lot for our daily activities. We perform all sorts of things through it: We shop, work, learn, study and so on. We are connected through screens and the countless number of digital platforms that are available to us right now. This explains why website translation and making its content available to new audiences could be such a beneficial strategy for internationalisation.

Some Context First

Recently, Statista, an online statistics site, released an article detailing ways in which the volume of networks users has increased (and will continue to increase) worldwide between 2016 through 2023. The article states that by 2021, there would be around 3.210 billion active monthly users, with the largest portion coming of them from Americas and Asian countries.

In this article, we’ll tell you 5 benefits of doing it. Do we begin?

Why Translate Your Website?

1. Website Translation increases the possibility of Reaching More People

If you translate your website into other languages, you’ll be able to increase the reach of your visitors. This happens because people prefer to visit sites that are accessible in their home language. A survey by CSA Research revealed that “76 percent of online shoppers prefer to purchase products in their language of origin”. But the survey revealed that “60 percent rarely or never purchase from websites that are exclusively English-only.”

These figures show that having your site translated into other languages could assist you in increasing the number of people navigating the site. This means you improve your chances of obtaining more sales.

2. Website Translation Improves User Experience

Today, businesses must be aware of the experience that users get when browsing their sites.

What’s this all about? It’s about the way a user feels when navigating your page, blog, or communication channels. Anyone who visits your site does so in order to fulfill a need. So, one of the biggest hurdles in creating content is to pay attention to every detail. From the words you employ to the time it takes for different pages to be loaded. This has to do with how people seek to solve problems quickly and effectively.

Having said that think about a situation where a user visiting your website but cannot comprehend your website’s content since it’s not available in their language. Or maybe they can only comprehend a small portion of it. The person in question is probably a potential (but lost) user, client, or reader.

We’ve already observed that consumers prefer buying products from sites that have been translated into their native language. The survey by CSA Research also revealed that: “Seventy-five per cent of people who took part in the survey say they are more likely to purchase from the same company again If customer support is available in their language. This preference is strongest among those with less competence in English. But even 60 percent of those most comfortable reading English like having customer service in their language.”

3. Website Translation Allows You to more effectively connect with your customers or Readers

The first thing you need to take into consideration when communicating something is the intended audience. While these are terms we hear and read every day, there are times that daily priorities or the absence of time and force us to avoid the subject. Knowing your target audience can help you to understand how to communicate with them effectively. In addition, it lets you discern which are the best products you can provide your audience and through the channels you can offer them. This is an important point to remember It is not just about giving information. It is also about knowing how to know your audience’s needs and how to communicate with them.

The majority of websites are translated literally. This is that it is not considered which words your users use most often or which ones is most appropriate for them. If you’re trying to communicate with your customers or readers, you’ll have to connect with your audience in their own language. Apple is an example, one of the most renowned technology companies, understood that its target audience was worldwide. This is why its website is currently accessible in more than 130 languages.

This does not mean you will have to adapt your website to these languages. However, it does mean that you should consider the location of your visitors in order to select the language you’d like to translate your site into.

4. Web Translation Enhances Your SEO Ranking

The process of improving your SEO position is the process of doing “tweaks” for your website to allow search engines to better understand it. In the end, your website will be ranked among the top sites when someone searches for information related to your website’s content or services. To achieve this you must optimize your site’s content by focusing on various aspects. It is possible to do this by creating meta descriptions, naming every area of your website in a unique way in a concise and clear manner, and using titles that are relevant to your website, to give a few examples.

Keep this in mind! In the first place users are more likely to visit websites that are in their native language. Secondly, that a good user experience depends on giving the audience what they require. It’s also crucial that you speak the similar language to your users. With this in mind, translating your website is the most effective method to boost your SEO as well as reach new users.

5. The Translation of Your Website Enhances Your Brand Image

Websites that have been translated into different languages tend to be more trustworthy. People tend to view companies with a global footprint as being more prominent. It is because they have a greater reach or because they have greater number of customers.

While at the same time making your website accessible in different languages will show that you are concerned about the people who visit your site. Since your content will be approachable, it’ll be easy for people to read it by different countries.

Final Thoughts

The Internet is a synonym of globalization. In the blink of an eye, people from all over world could be visiting your website. If you’d like to be able to reach a larger amount of clients or users and increase sales, translating your website is a must. Remember! translating your website using software for machine translation won’t be enough.

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